Truth or Dare by Madonna will be a signature floral fragrance.  Its unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light.  The bottle plays up the Truth or Dare duality – a classic and sophisticated shape, with modern and edgy detailing.

The scent will be available in a 75ml EDP ($68 / €62), 50ml EDP ($55 / €46), 30ml EDP ($39 / €35), Body Lotion ($28 / €22), and Shower Gel ($24 / €21).

“Madonna is a globally recognized music and style pioneer. The debut of her first fragrance is a dynamic platform to launch her lifestyle brand, Truth or Dare by Madonna," commented Neil Cole, CEO, Iconix Brand Group.  "Coty is a respected leader in the prestige fragrance industry. Their expertise coupled with Madonna's iconic status is a powerful partnership.”

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