WHAT: Launch of Smashbox Cosmetics’ breakthrough interactive video experience, plus BB and CC Cream giveaway contest
WHEN: One month beginning May 1, 2013
WHERE: Smashbox Cosmetics’ Facebook page at www.facebook.com/smashbox-cosmetics
Today Smashbox Cosmetics debuted a first-of-its-kind video experience and giveaway contest for one month on the brand’s Facebook page. From www.facebook.com/smashbox-cosmetics fans will be able to access an app to create a custom choose-your-own adventure style video that—for the first time—also incorporates their own personal Facebook photos and interests into the action via dynamic personalization technology.
Starting at the beach and ending at the exclusive Smashbox Cosmetics CC Cream launch party at Smashbox Studios, how you spend your cool day in L.A. is up to you. Should you meet a friend or pass? Dive into the pool or make someone else? Party all night or head home early? Each decision you make in the addictively entertaining interactive video platform leads to a personalized experience all your own.
After viewing their one-of-a-kind video, users will also be able to enter for a chance to win one of 1,000 highly coveted new CC or BB Creams from Smashbox Cosmetics. Created by Swell, the innovative production company behind many of the fashion and beauty industries’ hottest digital campaigns, this must-see video experience will be the summer’s newest viral hit.