The Night is for NoirIconic lifestyle brand Juicy Couture introduces Viva La Juicy Noir, a sensual olfactive interpretation of the US top-ten prestige fragrance, Viva La Juicy. Launching in U.S. Prestige stores and the UK in July 2013 and other worldwide Prestige doors in August 2013, Viva La Juicy Noir is a limited edition offering that explores the seductive side of the original Viva La Juicy fragrance.
“The scent pays homage to the limitless possibilities that nighttime can bring,” says Robin Mason, Senior Vice President Elizabeth Arden Global Marketing. “Viva La Juicy Noir is the embodiment of the fun-loving Viva muse, who is always the life of the party. Unapologetic, she takes risks and gets rewarded. We are excited to expand the Viva La Juicy portfolio for a limited time with the launch of Viva La Juicy Noir.”
The Fragrance
An enticing interpretation of the original best-selling Viva La Juicy fragrance, Viva La Juicy Noir highlights the succulent ripe berry notes and gourmand accents of the classic scent with a touch of honeysuckle and sandalwood.
Bold
Opening with a hint of wild berries mixed with sparkling mandarin and succulent Mara strawberry, these notes capture the vibrant spirit of the Viva La Juicy girl.
Sensual
Mysterious and feminine, at its heart Viva La Juicy Noir boasts lush honeysuckle, beautiful gardenia petals and feminine jasmine sambac.
Arresting
Delicious notes of amber, caramel and creamy vanilla combine with sandalwood to create an addictive finish to the scent.
The Products
Viva La Juicy Noir Eau de Parfum, 3.4 fl. oz. $90
Viva La Juicy Noir Eau de Parfum, 1.7 fl. oz. $70
Eau de Parfum Rollerball Duo $25
featuring Viva La Juicy and Viva La Juicy Noir .17 fl. oz./ 5 ml each
will be available at Nordstrom late June
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