John Dahlstrom started by prepping the hair with Fekkai Full Blown Volume Styling Whip, applying just at the root of the hair.

Frederic Fekkai Full Blown Volume Styling Whip $23.00 by Frederic Fekkai at Lord & Taylor

Then, he dried the hair loosely using just his hands to create volume at the base. Next, he purposefully left Eva’s side swept bang out, leaving it to style later.  The crown of the hair was then back-combed for a nice, full effect.  With Fekkai Coiff Nonchalant Piecing and Forming Wax,

Frederic Fekkai Coiff Nonchalant Piecing and Forming Wax $23.00 by Frederic Fekkai at Neiman Marcus

the hair was pulled back into a ponytail, but not too tight; this way, the style looked effortless and maintained fullness.  After the ponytail was secured, the fringe was released from the clip, and the bang was given hold using Fekkai Sheer Hold Hairspray to secure the style.

Frederic Fekkai Sheer Hold Hairspray $23.00 by Frederic Fekkai at Lord & Taylor

The look was accessorized with a D&G headband for modernity.

FREDERIC FEKKAI CELEBRITY STYLIST, RENATO CAMPORA, STYLED JESSICA ALBA FOR THE 2010 PEOPLE’S CHOICE AWARDS

THE LOOK: A young, modern, undone bob

HOW TO ACHIEVE THE LOOK:

Starting with wet hair, Campora applied Frederic Fekkai Coiff Strong Hold Volume Mousse $23.00 by Frederic Fekkai at Saks Fifth Avenue all over the head to create the foundation for Alba’s style.

Next, he formed a middle part, and used a Frederic Fekkai Large Round Brush $65.00 by Frederic Fekkai at Bergdorf Goodman to blow the hair dry.

Using a 1 inch curling iron, he created loose curls letting them fall to cool.  To finish the look, Renato applied Frederic Fekkai Nonchalant Piecing/Forming Wax $23.00 by Frederic Fekkai at Saks Fifth Avenue at the end of the curls, adding texture and creating a tousled look.  This is a modern look for all women and can be worn as everyday or as an evening look.