82nd Annual Academy Awards - Press Room
Harry Josh, John Frieda International Creative Consultant, is sharing his styling secrets to get Oscar presenter Amanda Seyfried’s cool, understated look with easy-to-use tips and tricks.
John Frieda Frizz Ease Smooth Start Hydrating Conditioner $5.49$4.11 by John Frieda at Ulta
John Frieda Frizz Ease Smooth Start Hydrating Shampoo $5.49$4.11 by John Frieda at Ulta
Harry gave Amanda the new Frizz-Ease Smooth Start Hydrating Shampoo and Conditioner in advance as the frizz-fighting formula was essential to smooth and hydrate dry strands and replenish moisture for a nice, smooth blow out. “These shampoos and conditioners were the perfect way for Amanda to prep her hair,” said Harry. “The look was flat, clean and sleek, so it was important to start the fight against frizz early so that Amanda’s hair would be silky, shiny and totally manageable.”
John Frieda Root Awakening Strength Restoring Styling Gel avail @ Drugstore.com for $6.49
Harry applied the new Root Awakening Strength Restoring Gel to Amanda’s hair at the roots to help achieve the sleek, flattened shape he was going for. Using a tail comb instead of a round brush to avoid lift, Harry blew the hair out, combing it flat to the head as he dried.
John Frieda Crystal Clear Shape & Shimmer Hairspray $9.99$5.99 by John Frieda at Folica.com
Harry then used the Sheer Blonde Crystal Clear Shape & Shimmer Hairspray section by section to hold the style.
“Amanda has such beautiful naturally blonde hair that I wanted to ensure it looked its best all night and didn’t photograph dark – which some finishing sprays can cause. By using a light hairspray you avoid adding residue or darkening the blonde hair.”Harry finished by creating an extreme, slick side part and pulling Amanda’s hair back into a bun. He left a little bit of the bun sticking out in a fan, a last minute decision he made to reflect the pattern on Amanda’s earrings.