Hawaiian Floral Canvas Dress - Wave $39.99 @ Target

Tracy Feith Biography
Texas-born Tracy Feith has been on the fashion scene for over two decades with a decidedly unorthodox approach. As a skateboarder in the early ’80s, Feith started customizing his own skate clothes to express his free-spirited, punk personality. Enjoying this foray into design, Feith decided to refine his skills at art school, where a class intrigued him to further explore fashion design. Following school, Feith worked at various garment factories where he taught himself how to create and produce beautiful clothes, eventually developing his own aesthetic that is described as Bohemian luxury.

Over the last 25 years, Feith has launched a brand that is known as elegant, yet undeniably cool and looks as good on the beach as it does on the red carpet. The brand has also extended into menswear and accessories that reflect the same effortlessly cool aesthetic. The collection has attracted celebrity fans such as Julia Roberts, Kate Hudson and First Lady Michelle Obama, among others.

Feith’s apparel is made in Manhattan – a rarity in the fashion world, and his designs are now sold via four independently-owned stores (Manhattan, Brooklyn, the Hamptons and L.A.), as well as a select few highend specialty boutiques across the country. Feith’s exclusive collection for Target, launching May 17, is embodied in bold patterns, exquisite fit and unabashed originality.