Therapy that repairs hair from the inside out.  Repairs dry and damaged hair.  Used on dry hair - before you shampoo - the hydrolyzed collagen plumps the hair cuticle with protein, transforming rough, damaged hair into smoth, silky, youthful-looking hair.   The collagen complex also seals the surface of the hair, elimiating frizz and smoothing the hair, leaving a healthy shine.

$9.99 in Target stores

METSV says:  Just another reason to love Target.  They have some of the best products in their stores - beauty products you won't find in other stores - and they are good.   I can never escape that store without heading down the cosmetic isle - Target carries some awesome lines - and I'm always browsing the haircare aisle as well... if you do too, you'll find this hair repair in a bottle gem.  Serously, this is a no-brainer.... once a week, apply this to your hair and leave in 10 minutes before you head off into the shower.  Then shampoo and condition as you normally do.  That's it kids.... I have seen such great results with this - I swear my hair even feels thicker.  It definitely looks and feels healthier, less dry and fried looking too - I remember I used to do Hot Oil treatments and this trumps those big time.  My hair is easier to style and just looks better.  I feel like I'm giving myself a once a week hair-salon treatment.   The price is right too - I will definitely be checking out more from the Umberto line.  If this treatment is an accurate representation of the rest of the line, I've got to get in on some more of it!