As seen in this week’s US Weekly, when actress Michelle Trachtenberg decided to take her hair color darker this fall....

She didn’t head to the salon… she turned to John Frieda® Precision Foam Colour, taking her naturally medium brown hair to a rich, deep brunette shade.

John Frieda Collection Precision Foam Colour Permanent Hair Colour Brilliant Brunette (Deep Brown Black) $12.99 by John Frieda at Walgreens

“I love my colorist, but between traveling and shooting I don’t always have time to make it to the salon,” explains Trachtenberg. “I trust John Frieda® Precision Foam Colour to deliver color as even and shiny as salon color, and I can find my favorite shade anywhere my work takes me. Plus it’s so simple—the foam is so thick, you can feel it covering every strand giving even coverage from root to tip. To get my current color, I used Precision Foam Colour 3N, Brilliant Brunette® Deep Brown-Black—it’s the perfect deep, rich shade for me this season.”

With an array of high-shine, vibrant options for blondes, brunettes and redheads, John Frieda® Precision Foam Colour brings a salon shade spectrum home. An innovation seven years in the making, the breakthrough at-home colour employs proprietary foam technology to provide even coverage—the kind of flawless colour previously only available at the salon.
With its stylist-selected shades and patent-pending foam technology, the unprecedented hair colour ensures effortless application and complete 100% grey coverage for natural-looking, salon-quality results. No mess, no drips, no stains—just gorgeous hair from every angle.