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Disclaimer: Styleapothecary.com receives free products from beauty brands and PR companies. We are a beauty review panel comprised of 4 female and 2 male panel members, we review products how we see fit and are never influenced or paid by any company or firm for our thoughts.We adhere to the FTC guidelines We are a group of consumer beauty junkies and not professionally trained, just a group of the people who spend their lives forcusing on the next best products to hit the market... xoxo Style Apothecary

IT&LY Purity Design ~ Pure Water Drops

By Miss Style Apothecary · February 4, 2010 · 0 Comments ·

Pure Water Drops ~ the purest shining drops with a real concentration of protections and shine for hair. Sandal, Barley and Philodendron are contained in this product, which have a high hydration and the capacity to prevent split ends. For a brilliant shine apply a few drops to wet or dry hair. It is especially effective on dry hair or split ends keeping it in optimum “pure” health.

 

It is ideal for all hair types. Suggested Retail: $22 for more info please go to IT&LY

Lilmissashley says...I really enjoyed using this product! The clear gel is enclosed in a 1 fl oz thick glass bottle which may seem small, but you can really get a lot of applications out of.  The design of the product was so easy to use, all I needed to do was the pump the product into my fingers and apply to my hair. As I said in previous posts, my hair is very dry from overusing heat styling products. This product was up my alley. I focused the gel on my hair tips, since they were dead from over straightening. The result? My hair felt so soft and looked so shiny, it was just unbelievable.   I just couldn’t stop running my fingers throughout my hair.  The results were noticeable immediately too- which I loved. I also liked how you can use this product on dry hair. I am so used to applying products on my wet hair, and for some reason… I’m not a huge fan of doing so.  This is because you have to wait until you dry your hair to see the results, and sometimes… the results aren’t exactly what I was expected. Also, the pure water drops are great for every hair style. Let’s face it… there are very few hair styles that don’t use heat styling products, which ultimately dry out your locks… something this product helps with the aftermath. I do have to say, my fingers was a bit greasy afterwards, but I just used a tissue to whip my fingers off. All in all, I really enjoyed the results that this product produced. Go try it out!

METSV adds:  I think the key word is "water" here - because what makes this product stand out from several others I have in my arsenal is the light weight, water feel of it.   It doesn't make my hair fall flat or look greasy or dull.  (The key for me is to use very little - I had to experiment a bit to make sure I used the right amount). Like Ashley above, I too use a couple of styling tools that tend to wreak havoc on the tips of my hair - dried out and fly away.  Plus I highlight my doo, so my hair is already fragile.  The drops make my hair look fuller on the ends and instantly healthy.  Any residual product that I have left on my fingers (I use very little, so the bottle will last quite a while) I lightly run through the top of my head where the new sproutings of hair stand straight up - a tiny bit applied there tames them.  I have really enjoyed the entire IT&LY line.   The words that come to mind in describing the line are "gentle but effective".   My hair is so soft, not over coiffed or crunchy looking, and healthy with soft body and shine.  What more could you want in your styling products?

 


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