100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant.

Available @ 100percentpure.com for $18

cakedoo1 says.. I was excited to have the opportunity to test out Fruit Pigmented Mascara, I didn't know what to expect, well let me share with you that this is a very deep and rich black color, you will not be disappointed with the Black Tea color.. My lashes aren't the longest or the fullest on there own so I can't go out without being lashed up with mascara.. 100% Pure's mascara makes my lashes really long and spidery, wispy.. I love to get long lashes that reach right on up to my eye brows, the look so pretty and really make my eyes pop.. Let me tell you a little about what I know about the formula, it's SUPER gentle, I wear contacts and haven't has any reaction - seriously, I can't even tell I have mascara on, usually I can feel it, with 100% Pure nothing, feels like I am without but when I see myself  it's there, that has to be the more refreshing quality - like wearing nothing but being completely polished and finished.. I love it.. Taking off is a breeze too.. I use an eye makeup remover and it all comes off with a few swipes - no residue - at all.. Now, if you want volume, you can try this, I used a volumizing mascara first then went over with a coat of 100% Pure's to get that marathon length.. Great Product, works wonders on building lots of length for me..

Lilmissashley says... I had tried quite a few items from 100% Pure and I absolutely love this line. The shade I tried was the Black Tea shade, which was the ideal shade for me, since I often wear black mascara as part of my daily makeup regime.  I found that this product extends and separates your lashes like no other! I also really enjoyed the long brush as I was able to get my entire eyelid in one swipe!  Accompanying the long brush is an extra long tube, so you can grab it easily with your hand. Like Cakedoo1, I must also mention how light and airy this mascara makes me feel, its almost like you're wearing nothing on your eyes.  Although the mascara lengthens, it does so in a natural way.. its like you’re not wearing any make up at all.  Like Cakedoo1 said, you can get some extra volume with an additional mascara, or you can just curl your eyelashes a bit .Honestly, I just need the length with my lashes, and this products was a definite treat to try out. I also didn’t encounter any mess when removing, I simply used my normal facial cleanser and this did the job. Great product from a line that I LOVE! 

METSV says:  Yup, I gotta echo Denise and Ashley on this one.  Man, the length you get with this mascara is quite awesome.   This mascara provides that spidery lash look and if I do a post-application curl, I swear my lashes touch my eyebrows!  The color is inky black - very glossy - very light, gentle, no probs with my contact lenses - and it wears really well, though comes off easily with regular ol' soap and water.    Because I have such thin lashes to begin with, I do combine this mascara with my go-to mascara and you want to talk about va-voom lashes!  I put my regular mascara - which is a volumizer - on first, then I go back and apply 100% Pure's mascara, and I get an almost false-eyelash effect.  I'm not complaining!  100% Pure has some outstanding products and I think we can safely add this mascara to the list!  Perfect for day,  and for those who like a little more oomph for night, just combine it with your standby mascara and your eyes will be getting lots of attention!